BBA

  • #Bachelors

Individuel Support & Training

The Bachelor in Business Administration (BBA) programme gives you individualised support towards your professional goals. Offering quality research and faculty and an international curriculum, this hands-on and operational training is a stepping stone to a successful career or further studies at the master’s level.
To be eligible, you will have completed three years of post-secondary education at the start of your programme. On acceptance, you will enter the fourth and final year of the BBA to earn your degree through Audencia Bachelor Programmes.
If you have completed two years of post-secondary education, please see our Bachelor in Management programme. If you are a first-year student fluent in French, please see our first-year programme. All international students may also consider exchange opportunities with us.

Key information

  • Language: English and/or French
  • Duration: 1 year
  • Eligibility: 3 years of post-secondary education
  • Programme start: fall or spring
  • Tuition: €8,200* (no additional tuition for students from partner institutions)

*Non-contractual and subject to change

Programme

Spend a year in the Audencia Bachelor Programmes to broaden your international experience and business training. We offer a range of advanced business modules, including international marketing, European business, import/export techniques and more.

Fall courses run from September to December. All courses listed here are available in English. For courses available in French, visit the French BBA site.

Team Building & Leadership Development
Credits: 3 ECTS
Contact hours: 18

In this course you will increase your leadership capacities through feedback, reflection and practice. Leadership development concepts will be immediately applicable. You’ll explore how to build winning teams to achieve goals and will write a journal to record leadership moments encountered. You’ll need personal curiosity as well as openness and willingness to share in class discussions.

Conflict Management
Credits: 2 ECTS
Contact hours: 12

Everyone is involved in conflict and conflict resolution throughout their professional lives. This course is designed to help you learn how to manage conflict through negotiation. You will acquire skills to reach peaceful conflict resolution. The course consists of lectures on decision processes and conflict management strategies, class discussions and student presentations on assigned conflict management topics as well as simulation games illustrating various aspects of conflict management.

Cross-Cultural Management & Comparative Management: Europe/US/Asia
Credits: 3 ECTS
Contact hours: 18

First, you will focus on identifying cross-cultural differences. Then, you will be introduced to European, North American and Asian management styles. As cross-border activities lead to cross-cultural interaction, you’ll need to understand these differences to adapt your management style to other cultures.

Corporate Strategy Analysis
Credits: 5 ECTS
Contact hours: 30

Develop a greater understanding of French companies in the international business world. You’ll conduct upstream research on targeted French companies – and then, you’ll visit these companies. Finally, you’ll report back on the companies’ strategic issues within a specific domain.

Green Marketing
Credits: 2 ECTS
Contact hours: 12

Some see corporate social responsibility (CSR) as a threat, while others believe it is a source of great value. This course addresses how CSR can be transformed into a positive driver for change. Students will learn about how CSR can drive value at different levels in an organisation: strategy, human resources, supply chain, marketing and finances. This course will be conducted via Audencia MOOC, and you will earn a certification upon successful completion.


Community Management

Credits: 2 ECTS
Contact hours: 12

This course will teach you how to establish a supportive community that will deepen the online voice of a company. You will first learn how to create content that gets noticed and how to utilise it in your social strategy. This course will focus on listening to identify trends and strategy to influence those trends.

Data Mining & Knowledge Management
Credits: 3 ECTS
Contact hours: 18

Gain in-demand business analytics skills in a course focused on extracting hidden knowledge from information recorded in databases and the web. You’ll learn how to locate useful information and how to transform it into actionable knowledge to improve business decision-making.

Impact of Innovation on Global Strategy
Credits: 3 ECTS
Contact hours: 18

In this course, you’ll learn about how innovation takes place, as well as how it impacts global strategy. The focus will be on practices and processes that companies use to manage innovation effectively. You’ll gain an understanding of why companies should innovate and how innovation should be implemented, using both successful and unsuccessful innovation projects as examples.

EU Commercial Relation & Incentive
Credits: 2 ECTS
Contact hours: 12

Get a broad overview of EU trade and investment strategy with EU and non-EU countries. Begin by learning about the steps of EU integration, policies and decision making, then focus on agreements in force with key EU partners and the latest development agreements. You’ll be given the opportunity to identify how European companies benefit from these agreements to boost their competitiveness.

French as a Foreign Language
Credits: 5 ECTS
Contact hours: 30

Build oral and written skills in French, including listening and reading. You’ll also gain some cultural understanding of French-speaking countries.

Spring courses run from January to March. All courses listed are available in English. For courses available in French, visit the French BBA site.

Purchasing Process

Credits: 5 ECTS
Contact hours: 30

Gain a clear understanding of operational and strategic purchasing management. Upon successful completion of this course, you will be able to:

  • Identify and analyse needs
  • Create technical or functional specifications
  • Research, consult and select potential suppliers
  • Link purchasing strategy and business strategy
  • Identify different purchasing strategies and analyse risks
  • Understand different purchasing organisations

Credits: 5 ECTS
Contact hours: 30

Develop a clear understanding of quality and performance management. Upon successful completion of this course, you will be able to:

  • Understand the core principles of quality management
  • Put into practice a continuous improvement approach
  • Demonstrate knowledge of supply chain and customer satisfaction issues
  • Use supply chain planning tools

Credits: 5 ECTS
Contact hours: 30

Build a clear understanding of the processes and practicalities of imports. You’ll study three drivers: commercial, customs and financial.

  • Commercial drivers: Identify which International Commercial Terms (Incoterms) best fit each situation and use international bonds as a buying incentive.
  • Customs drivers: Develop your ability to deal with customs clearance and benefit from customs procedures. Topics include AEO status and its worldwide recognition.
  • Financial drivers: Learn to define the appropriate tools and means of payment.
  • Business game: A final business game will give you the opportunity to practice buying situations.

Spring courses run from January to March. All courses listed are available in English. For courses available in French, visit the French BBA site.

The summer capstone experience runs from March to June and can be completed in English. For courses available in French, visit the French BBA site.

Case study or internship
Credits: 10 ECTS

You can choose to conduct applied research on a strategic issue defined by a company and assisted by a coach. A written submission and an oral presentation will be due to the company and to Audencia in June.

As an alternative, you can choose instead to complete a practical internship. You will give a final oral presentation on this experience.

Career & alumni

Audencia Bachelor Programmes has created Calypso, a programme that helps you throughout your internship and job search. You’ll learn to use your personal qualities, life experiences and mission to build a meaningful career. This programme enables you to focus on a specific project within a company.

Benefits include:

  • Customised advice on your résumé
  • Preparation for job interviews
  • An individual follow-up during your time with a company
  • Events such as training forums and professional conferences
  • Access to Audencia’s network of partners and alumni

At the beginning of the programme, Calypso will guide you to a better understanding of your personality, talents and abilities in terms of your work expectations.

During this stage, you will refine your ability to work in teams and to ask the right questions – of both others and yourself. Onsite projects and meetings with alumni and corporate CEOs allow you develop your professional network.

At this point, you will finalise your professional project and showcase your skills, professional experience and personal qualities. This project will demonstrate how you can make a real difference within a company. You will also participate in interview simulations and determine whether you’d like to enter the work world or pursue further education.

In the final module of the programme, called Calypso Up, you’ll gain training in areas that will help you integrate into the work world smoothly: work-life balance, task prioritisation, non-verbal communication skills for leaders and more. You may also use this time to prepare for an interview with the admissions team for Audencia master’s programmes.

Student experience

The Audencia Bachelor Programmes provide a personalised, enriching study abroad experience. As an international student, you’ll be supported by a close-knit team of 20 administrative staff during your time with us. You can contact us for information about programmes or life at Audencia.

From photography, theatre and dance to sporting events and volunteering, student associations help you explore your passions and develop new talents. Life here is designed to help you find your place in the campus community and build new personal and professional skills. If you have an entrepreneurial spirit, you can even start your own project or association!

The student association Bureau des Eleves organises social events for French and international students. The group is composed of enthusiastic students who are here to offer a student perspective on living in Nantes, including cultural activities and studying at Audencia. You will meet them upon your arrival!

The Bureau des Sports (BDS) is a student organisation that promotes sports within the school. BDS organises sporting events as well as weekly team games, running sessions and more.

 

Admissions & Finance

We’re pleased that you are considering a BBA (Bachelor in Business Administration) with the Audencia Bachelor Programmes. Please contact us if you have any questions about your eligibility or the application process.

To apply for the BBA (Bachelor in Business Administration) programme, you must:

  • Be under 26 years of age
  • Have three years of post-secondary education in any discipline*
  • Have proficiency in English or French

 

*Candidates who will have completed three years of post-secondary education before the programme start are eligible to apply.

We are pleased that you’re considering the Bachelor in Business Administration programme. 

Tuition and fees for the 2016-2017 academic year

BBA (Bachelor in Business Administration): €8,200*

*Non-contractual and subject to change

We offer study abroad opportunities to students from our partner universities. As an exchange student, you’ll pay tuition at your home institution, even if you’re studying with us for a year and earning a double degree. There are no additional tuition fees to study with us, and most course materials are included. Contact us with questions.

The average student budget in Nantes, France, is approximately €750 per month, including rent. Get more detailed information about cost of living or contact us.

Other costs linked to school fees

Compulsory registration with the student social security system (students under 28 years of age): as an example, the total for 2015-2016 was €215. The fee must be paid at the latest on the first day of the school year, and for the subsequent years before 30 September.

Costs such as visa fees, transportation, accommodation and meals are to be paid directly by the student. Visit Student Life to learn more.