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Bachelor in Management

General overview

Audencia’s Bachelor in Management prepares future managers for different professions in the field of business and management by providing key academic skills, international exposure, digital expertise, global responsibility awareness, and professional experience.

The bachelor's degree is also an opportunity to prepare for further studies at the master’s level.

  • Choose between a wide range of electives and specialisations in English or in French
  • Gain 6 to 12 months of in-company experience – you decide the duration
  • Each year offers an optional international experience (academic or professional)

Key information

  • Degree earned: Bachelor in Management

  • Language: English or French – your choice

  • Duration:  3 years, full-time

  • Programme start: September

  • Tuition: €7,750 per year / €23,250 total for the 3 years

     

Programme

Build your programme to fit your goals.

The curriculum focuses on skill development through theory as well as practical internships and specific company missions. The emphasis is on creativity, project management, intrapreneurship and entrepreneurship- essential skills in response to the economic challenges of the future.

The programme also encourages an associative approach, with social and humanitarian initiatives- supporting projects that develop the commitment and openness of future global citizens.

The programme is extremely flexible in order to adapt to your academic and career goals, providing a choice of elective courses, specialisations, in-company internship and international experience.

  • Financial Accouting
  • International Business Environment
  • Language
  • Business Law
  • Geopolitics
  • Organisational Behavior
  • Business Communcation
  • Principles of Marketing
  • Fundamentals of International Trade
  • Introduction to Technology Management
  • International Negotiation and Sales Techniques
  • Financial Analysis
  • Principles of Microeconomics
  • Research Methodology
  • Principles of Macroeconomics

Choose from the following electives: 

  • History of Art and Design
  • Design Thinking
  • Brand Design
  • Digital Media Design
  • Understanding International Relations
  • Multi-disciplinary Approach to Gender Studies
  • Multi-disciplinary Approach to Energy Transition
  • Strategy and Philosophy
  • Coding
  • Blockchain,
  • AI Machine Learning
  • Internet of Things (IoT)
  • Emotional Intelligence
  • Diversity and Inclusion
  • Social Entrepreneurship
  • Neuroscience & Change Management

You can choose four of the above electives, or if you opt for an internship in the first year, you can choose two electives. 

  • Law in International Business
  • Leadership
  • Language
  • Business Game
  • Data Analysis and Business Intelligence
  • Digital Marketing
  • Business Ethics
  • Cost Accounting
  • Corporate Social Responsability
  • Corporate Strategy
  • International Business Skills
  • International Project Management
  • International Marketing
  • Qualitative Research Methods
  • Financial Performance Management

Choose from the following electives: 

  • History of Art and Design
  • Design Thinking
  • Brand Design
  • Digital Media Design
  • Understanding International Relations
  • Multi-disciplinary Approach to Gender Studies
  • Multi-disciplinary Approach to Energy Transition
  • Strategy and Philosophy
  • Coding
  • Blockchain,
  • AI Machine Learning
  • Internet of Things (IoT)
  • Emotional Intelligence
  • Diversity and Inclusion
  • Social Entrepreneurship
  • Neuroscience & Change Management

You can choose four of the above electives.

During your third and final year, you will have the opportunity to build your own programme, according to your wishes and goals. You will have three programme paths to choose from, each containing many options: 

Path 1:

  • 1st semester: take 10 advanced management courses
  • 2nd semester: choose 8 elective courses among three different fields: International Business, Digital Marketing and Corporate Finance. Take all 8 in one field if you would like to specialize, or mix and match to build your own customized programme: it’s up to you!
  • Finish with a Bachelor thesis

 

Path 2:

  • 1st semester: choose 8 elective courses in English among three different fields (International Business, Digital Marketing, Corporate Finance) or in French among 4 different fields (Entrepreneurship, Supply Chain and Purchasing, Accounting and Management Control, Sales and Business Management). Take all 8 in one field if you would like to specialize, or mix and match to build your own customized programme: it’s up to you! If you choose this path, you’ll prepare your Bachelor thesis at this stage.
  • 2nd semester: Choose any 5 elective courses taught in English (International Business, Digital Marketing, Corporate Finance)
  • Finish with a corporate internship

 

Path 3:

Study abroad at one of Audencia’s partner universities 

Before delving into your choice of elective courses, you will consolidate your business skills with the following advanced management courses :

  • Cross-cultural Management 
  • International Strategic Management
  • Empirical Research Project
  • Managing International Business
  • Business Game
  • Creating a New Business 
  • Corporate Governance
  • Operations Management
  • Strategic & Change Management
  • Digital Transformation and New Management Practices

Choose all eight of these courses if you want to focus on international business, or just one or more to mix with electives in other fields if you want a broader scope . All courses are taught in English.

  • Managing Import Activities
  • Managing Export Activities
  • International Business Law & Project Management
  • Doing Business Around the World
  • International Trade Negotiation
  • Purchasing Strategy
  • Supply Chain Management
  • Innovation Management in Multinational Companies

Choose all eight of these courses if you want to focus on digital marketing, or just one or more to mix with electives in other fields if you want a broader scope . All courses are taught in English.

  • Digital Strategy and Content Marketing
  • Customer Relationship Management
  • Data and Customer Experience
  • Digital Project Management
  • Hackaton in Digital Marketing
  • Internet Law and Data Privacy
  • Inbound Marketing and Business Performance
  • Design Thinking, Creativity and Innovation

Choose all eight of these courses if you want to focus on corporate finance, or just one or more to mix with electives in other fields if you want a broader scope . All courses are taught in English.

  • Investment and Financing Policy
  • Financial Analysis
  • Cost Control
  • Big Data and Finance
  • Corporate Finance
  • Financial Decision-making with Excel
  • Risk Management
  • Corporate Evaluation

If you opt for “path 2” you can also choose electives in the first semester that are taught in French. These are in four different fields of specialization:

  • Entrepreneurship
  • Supply Chain and Purchasing
  • Accounting and Management Control
  • Sales and Business Management

Career services

Our Career Services team - with international corporate backgrounds – will help you achieve your goals with support, planning and training from the very beginning. Our close ties with the business world will benefit you in the classroom and in your future career.

  • Individual career coaching and advising
  • 15,000+ employment opportunities posted each year on our dedicated intranet
  • Employment fairs with 120+ companies
  • CV workshops
  • Interview preparation and mock interviews
  • Panel discussions with professionals and alumni
  • Assessment centre preparation
  • Personal development programme on topics including leadership skills, communication skills, ethics, intercultural management and networking
  • Auditing sector fair
  • Information resources and online tools
  • Access to 100+ career events on various topics


Audencia also has a business incubator that supports select graduates in their entrepreneurial work.

Admissions & finance

APPLY NOW

Join us in Nantes for the Bachelor in Management programme! Here is a breakdown of everything you’ll need to make it smoothly through the application process.

You are welcome to apply if:

  • You have a diploma of a level equivalent to the French baccalaureate (high school diploma) or are currently finishing your final year of secondary studies; and
  • Your diploma is issued or will be issued by a recognized school in any country other than France* ;and
  • You are proficient in either English or French.

*If you are in a Lycée Français and have or will obtain a French baccalaureat, you must apply through Parcursup: see our French website for more details

Admissions are based on a point system tied to a set of objective criteria.

BASIC SELECTION CRITERIA

Academic results (60%)

  • Based on the academic records from your secondary education converted to the American GPA system of 0-4.0

English proficiency (40%)

  • Test (up to 40% possible, depending on score)
    TOEFL: 60-120
    TOEIC: 600-990
    IELTS: 5.0-9.0
    DUOLINGO: 80-160
  • English-taught secondary education (high school)  (30% automatically awarded)
  • Native speaker (40% automatically awarded)

BONUS SELECTION CRITERIA

We award bonus points for additional non-compulsory criteria:

  • International experience (10%)
  • French as a foreign language proficiency test (5%)

Admissions are based on a point system tied to a set of objective criteria.

BASIC SELECTION CRITERIA

Academic results (60%)

  • Based on the academic records from your secondary education converted to the American GPA system of 0-4.0

French proficiency (30%)

  • Test (up to 40% possible, depending on score)
    B1- C2
    DELF
    DALF
    TCF
    TCF – DAP  
  • French-taught secondary education (high school)  (20% automatically awarded)
  • Native speaker (30% automatically awarded)


English proficiency (10%)

  • Test (up to 40% possible, depending on score)
    TOEFL: 60-120
    TOEIC: 600-990
    IELTS: 5.0-9.0
    DUOLINGO: 80-160
  • English-taught secondary education (high school)  (30% automatically awarded)
  • Native speaker (40% automatically awarded)

BONUS SELECTION CRITERIA 

We award bonus points for additional non-compulsory criteria:

  • International experience (10%)
  • Other foreign language proficiency test (5%)

You may begin your online application any time; you can save it and make changes before submitting. Admissions are open until the programme is full; however, we strongly recommend applying by the early application deadline of 31 January for the September intake.

In addition to the online application you will be required to submit the following documents:

  • CV and cover letter in English
  • Copies of diplomas and academic transcripts
  • English test score (TOEFL, TOEIC, IELTS, DUOLINGO)*
  • French test score (DELF, DALF, TCF, TCF-DAP) : for candidates wishing to study in French who are not native speakers; optional for English track
  • Copy of identity document (e.g. passport)
  • Photo (jpeg, 346 x 366)

*English test scores are not required for native speakers or applicants who have completed their undergraduate degrees in English.

Contact us if you have a different English test score or are planning to take a test later in the year.

  1. Submitting your application
    Complete the online application (recommended by 31 January). Upon completion, you’ll pay the €100 application fee using any major credit card. If you cannot use a credit card, you may contact us for alternatives. Your application will be evaluated within seven days. If you qualify, step two will also occur within seven days of your application.
  2. Admission interview
    At a prearranged time, you will have a 15 - 20-minute exchange with an admissions counsellor to assess your language level and make sure that you are a good fit for the programme.
  3. Admission decision
    Admission decisions are made on a rolling basis. You should have a decision immediately following your interview. If your application is borderline and requires further review by the programme director, you will have an admission decision within 18 days of your interview. Please do expect some delay during holidays.
  4. Acceptance
    Congratulations! If admitted, you’re invited to officially join the programme. You’ll sign a contract and pay the first instalment of the tuition fees- €1,500- which is non-refundable.

Please contact our admissions office if you have any questions.

Bachelor in Management- €7,750 per year / €23,250 total for the 3 years

Other costs linked to school fees

  • Application fee: €100
  • Costs such as visa fees, CVEC, complementary health insurance, transportation, accommodation and meals are to be paid directly by the student. Visit Student Life to learn more.

There are a range of scholarships you may be eligible for. Please contact us if you have any questions.

Scholarship

Amount

Details
Early application €1,000

For candidates who submit their application before 31 January

 
Diversity

50% off tuition  fees of the first year

Nationality-based scholarship for underrepresented countries or regions.

 

*The awarding of scholarships is subject to availability of funds and final decision of the Office of International Affairs. The scholarships are awarded in the form of partial tuition fee waivers toward to students who are admitted but have not yet started the programme. Tuition fee waiver amount will be deducted from the entire tuition fee amount for the duration of the programme and is not applied on an annual basis. Scholarships, waivers and awards are not cumulative. If two are awarded to the same student, only the one with the highest amount will be kept unless otherwise stated.

In addition to an Audencia scholarship, you may be eligible for funding by other public or private bodies. You will find some examples here.