Bachelor in Management
General overview
Audencia’s Bachelor in Management prepares future managers for different professions in the field of business and management by providing key academic skills, international exposure, digital expertise, global responsibility awareness, and professional experience.
The bachelor's degree is also an opportunity to prepare for further studies at the master’s level.
- Choose between a wide range of electives and specialisations in English or in French
- Gain 12 to 20 months of in-company experience – you decide the duration
- Gain international academic and/or professional experience with work and study abroad opportunities (minimum 6 months abroad)
Key Information
| DEGREE EARNED | Bachelor in Management, accredited by the French Ministry of Education |
| LANGUAGE | English or French – your choice |
| PROGRAMME LOCATION | English track: Nantes or Paris French track: Nantes, La Roche-sur-Yon or Paris |
| DURATION | 3 years, full-time |
| PROGRAMME START | Year 1 intake: September Late year 1 intake (French track ony): January Year 3 intake: Late August |
| TUITION | €25,000 total for the 3 years |
Mission Statement
Audencia Bachelor in Management’s mission is to train middle-managers able to embed environmental and social challenges into their decision-making process.
Programme
Build your programme to fit your goals.
The curriculum focuses on skill development through theory as well as practical internships and specific company missions. The emphasis is on creativity, project management, intrapreneurship and entrepreneurship- essential skills in response to the economic challenges of the future.
The programme also encourages an associative approach, with social and humanitarian initiatives- supporting projects that develop the commitment and openness of future global citizens.
The programme is extremely flexible in order to adapt to your academic and career goals, providing a choice of elective courses, specialisations, in-company internship and international experience.
- Marketing 5.0 (Strategy & Communication)
- Financial Accounting
- Fundamentals of Law
- Excel & Statistics for Business
- International Negotiation & Sales Techniques
- Economics & Business Organisation
- Human Resources Management
- Marketing 5.0 (Product, Price & Place)
- Financial Analysis
- Cost Accounting
- Geopolitics & Climate Challenges
- Fundamentals of International Trade
- Introduction to Technology Management
- Principles of Macroeconomics
Choice of 1 elective per semester:
- Coding
- Blockchain & AI Machine Learning
- Internet of Things (IoT)
- Website Creation & No Code Applications
- Design Thinking
- Brand Design
- Digital Media Design
- History of Art & Design
- Emotional Intelligence & Stress Management
- Diversity & Inclusion
- Brain Training
- Positive Comunication in a Working Environment
- Understanding International Relations
- Multi-Disciplinary Approach to Energy Transition
- Responsible Consumer Behaviour
- Cross Cultural Management
- Data Analysis and Business Intelligence
- Corporate Strategy
- Project Management
- Commercial Law
- Corporate Social Responsibility
- Retailing & Merchandising in a Digital World
- Financial Performance Management
- International Business Law
- Organisational Behaviour
- Research Methods for Business
- New Economic & Societal Models
- Business Game
Choose from the following electives:
- Coding
- Blockchain & AI Machine Learning
- Internet of Things (IoT)
- Website Creation & No Code Applications
- Design Thinking
- Brand Design
- Emotional Intelligence & Stress Management
- Diversity & Inclusion
- Brain Training
- Positive Communication in a Working Environment
- Understanding International Relations
- Multi-Disciplinary Approach to Energy Transition
You can choose four of the above electives.
During your third and final year, you will have the opportunity to build your own programme, according to your wishes and goals. You will have three programme paths to choose from, each containing many options:
Path 1:
- 1st term: take 10 advanced management courses
- 2nd term: choose 8 elective courses among four different fields: International Business, Digital Marketing, Corporate Finance and Management for Tomorrow. Take all 8 in one field if you would like to specialize, or mix and match to build your own customized programme: it’s up to you!
- Finish with a Bachelor thesis
Path 2:
- 1st term: choose 8 elective courses in English among three different fields (International Business, Digital Marketing, Corporate Finance) or in French among 4 different fields (Entrepreneurship, Supply Chain and Purchasing, Accounting and Management Control, Sales and Business Management). Take all 8 in one field if you would like to specialize, or mix and match to build your own customized programme: it’s up to you! If you choose this path, you’ll prepare your Bachelor thesis at this stage.
- 2nd term: Choose any 5 elective courses taught in English (International Business, Digital Marketing, Corporate Finance)
- Finish with a corporate internship
Path 3:
Study abroad at one of Audencia’s partner universities. Students who joine Audencia from year 1 of the Bachelor's programme may be eligible to complete a double degree programme at a participating partner university (students apply in year 2).
Before delving into your choice of elective courses, you will consolidate your business skills with the following advanced management courses :
- Cross-cultural Management
- International Strategic Management
- Empirical Research Project
- Managing International Business
- Business Game
- Creating a New Business
- Corporate Governance
- Operations Management
- Strategic & Change Management
- Digital Transformation and New Management Practices
Choose all eight of these courses if you want to focus on international business, or just one or more to mix with electives in other fields if you want a broader scope . All courses are taught in English.
- Managing Import Activities
- Managing Export Activities
- International Business Law & Project Management
- Doing Business Around the World
- International Trade Negotiation
- Purchasing Strategy
- Supply Chain Management
- Innovation Management in Multinational Companies
Choose all eight of these courses if you want to focus on digital marketing, or just one or more to mix with electives in other fields if you want a broader scope . All courses are taught in English.
- Digital Strategy and Content Marketing
- Customer Relationship Management
- Data and Customer Experience
- Digital Project Management
- Hackaton in Digital Marketing
- Internet Law and Data Privacy
- Inbound Marketing and Business Performance
- Design Thinking, Creativity and Innovation
Choose all eight of these courses if you want to focus on corporate finance, or just one or more to mix with electives in other fields if you want a broader scope . All courses are taught in English.
- Investment and Financing Policy
- Financial Analysis
- Cost Control
- Big Data and Finance
- Corporate Finance
- Financial Decision-making with Excel
- Risk Management
- Corporate Evaluation
If you opt for “path 2” you can also choose electives in the first term that are taught in French. These are in four different fields of specialization:
- Entrepreneurship
- Supply Chain and Purchasing
- Accounting and Management Control
- Sales and Business Management
Career services
Our Career Services team - with international corporate backgrounds – will help you achieve your goals with support, planning and training from the very beginning. Our close ties with the business world will benefit you in the classroom and in your future career.
- Individual career coaching and advising
- 15,000+ employment opportunities posted each year on our dedicated intranet
- Employment fairs with 120+ companies
- CV workshops
- Interview preparation and mock interviews
- Panel discussions with professionals and alumni
- Assessment centre preparation
- Personal development programme on topics including leadership skills, communication skills, ethics, intercultural management and networking
- Auditing sector fair
- Information resources and online tools
- Access to 100+ career events on various topics
Audencia also has a business incubator that supports select graduates in their entrepreneurial work.
Admissions & Finance
Join us in Nantes for the Bachelor in Management programme! Here is a breakdown of everything you’ll need to make it smoothly through the application process.
You are welcome to apply if:
- You have a diploma of a level equivalent to the French baccalaureate (high school diploma) or are currently finishing your final year of secondary studies; and
- Your diploma is issued or will be issued by a recognized school in any country other than France* ;and
- You are proficient in either English or French.
*If you are in a Lycée Français and have or will obtain a French baccalaureat, you must apply through Parcursup: see our French website for more details
Admissions are based on a point system tied to a set of objective criteria.
BASIC SELECTION CRITERIA
Academic results (60%)
- Based on the academic records from your secondary education converted to the American GPA system of 0-4.0
English proficiency (40%)
- Minimum score for English tests (up to 40% possible):
TOEFL iBT: 84
TOEIC: 650
IELTS: 6.5
Duolingo: 100
- English-taught secondary education (high school) (30% automatically awarded)
- Native speaker (40% automatically awarded)
BONUS SELECTION CRITERIA
We award bonus points for additional non-compulsory criteria:
- International experience (10%)
- French as a foreign language proficiency test (5%)
Admissions are based on a point system tied to a set of objective criteria.
BASIC SELECTION CRITERIA
Academic results (60%)
- Based on the academic records from your secondary education converted to the American GPA system of 0-4.0
French proficiency (30%)
- Test (up to 40% possible, depending on score)
B1- C2
DELF
DALF
TCF
TCF – DAP - French-taught secondary education (high school) (20% automatically awarded)
- Native speaker (30% automatically awarded)
English proficiency (10%)
- Minimum score for English tests (up to 40% possible):
TOEFL iBT: 84
TOEIC: 650
IELTS: 6.5
Duolingo: 100
- English-taught secondary education (high school) (30% automatically awarded)
- Native speaker (40% automatically awarded)
BONUS SELECTION CRITERIA
We award bonus points for additional non-compulsory criteria:
- International experience (10%)
- Other foreign language proficiency test (5%)
You may begin your online application any time; you can save it and make changes before submitting. Admissions are open until the programme is full; however, we strongly recommend applying by the early application deadline of 31 January for the September intake.
In addition to the online application you will be required to submit the following documents:
- CV and cover letter in English
- Copies of diplomas and academic transcripts
- English test score (TOEFL, TOEIC, IELTS, DUOLINGO)*
- French test score (DELF, DALF, TCF, TCF-DAP) : for candidates wishing to study in French who are not native speakers; optional for English track
- Copy of identity document (e.g. passport)
- Photo (jpeg, 346 x 366)
*English test scores are not required for native speakers or applicants who have completed their undergraduate degrees in English.
Contact us if you have a different English test score or are planning to take a test later in the year.
- Submitting your application
Complete the online application (recommended by 31 January). Upon completion, you’ll pay the €100 application fee using any major credit card. If you cannot use a credit card, you may contact us for alternatives. Your application will be evaluated within seven days. If you qualify, step two will also occur within seven days of your application. - Admission interview
At a prearranged time, you will have a 15 - 20-minute exchange with an admissions counsellor to assess your language level and make sure that you are a good fit for the programme. - Admission decision
Admission decisions are made on a rolling basis. You should have a decision immediately following your interview. If your application is borderline and requires further review by the programme director, you will have an admission decision within 18 days of your interview. Please do expect some delay during holidays. - Acceptance
Congratulations! If admitted, you’re invited to officially join the programme. You’ll sign a contract and pay the first instalment of the tuition fees- €1,500- which is non-refundable.
Please contact our admissions office if you have any questions.
Bachelor in Management- €25,000 total for the 3 years
Other costs linked to school fees:
- Application fee: €100
- Costs such as visa fees, CVEC, complementary health insurance, transportation, accommodation and meals are to be paid directly by the student. Visit Student Life to learn more.
There are a range of scholarships you may be eligible for. Please contact us if you have any questions.
| Scholarship | Amount | Programme | Selection Criteria |
|---|---|---|---|
| Early application | € 1,500 | All programmes | Apply before Jan 31st 2022 |
| Academic or Sport Excellence | Up to 50% of 1st year tuition | Bachelor in Management | Apply before May 1st 2022 |
*Audencia scholarships are for international applicants only, and are subject to availability of funds and final decision from Audencia’s scholarship committee. Applicants are limited to one scholarship in addition to Early Application. The scholarships are awarded in the form of a partial tuition fee waivers to students who are admitted to the Fall intake but who have not yet started the programme. Quality applications are given priority.
In addition to an Audencia scholarship, you may be eligible for funding by other public or private bodies. You will find some examples here.
